Fanatics, a leading online sports retailer & and a trusted online casino has applied for the Betfanatics trademark.
Betfanatics is also a “downloadable mobile app for betting and gaming,” according to two trademarks filed with the US Patent and Trademark Office, fantasy sports leagues, previews, alerts, and replays, video clips of athletic events, and webcam feeds of sports.
The trademark is also valid for online gaming, including free-to-play games. It also covers casino facilities and online gambling.
In October, Fanatics Casino and Sportsbook were filled, according to previous filings.
BetFanatics Trademarks Elements
According to the patent filing, the mark “Betfanatics” will be used to obtain all online and retail sports betting applications. In addition, the phrase will be utilized in the context of “gambling and gaming downloads for mobile devices; fantasy sports league management and participation applications, such as mobile apps.”
Fanatics, a global leader in sports gear and commerce, was valued at $27 billion on the CNBC Disruptor 50 list, up from $18 billion less than a year ago. In 2022, Fanatics is anticipating a record $4.5 billion in e-commerce income, up from $2.3 billion before the epidemic.
The company wants to expand to other areas, including digital collectibles and gaming. It recently launched its NFT firm, Candy Digital, and secured exclusive rights with the MLB and MLBPA for baseball-related digital items. Candy Digital, a digital advertising services firm, has raised $100 million in capital from investors such as former NFL quarterback Peyton Manning and is valued at $1.5 billion.
Fanatics Preparing Sports Betting Push
FanDuel executive Matt King was hired by Fanatics less than a year ago, and he is presumably the leader of their sports betting strategy. According to the Sports Business Journal, a LinkedIn search discovered 38 people in betting operations and 40 other openings on their website last month. In addition, Manic Bet and Rush Street managers have been linked to Fanatics, which has led to speculation about the company’s acquisition.
The announcement follows reports that Fanatics had struck a deal with Amelco under which the firm would gain access to its source code to build a sportsbook solution. There has been speculation about the company’s efforts to branch out into betting for some time. However, according to the company’s statement, there was no agreement at the time.
Last year, the company was one of the bidders to provide sports gambling in New York. Kambi proposed Barstool Sports as a collaborator for the “double-digit market” in its bid, while Fans and Penn National Gaming’s Barstool brand were each referred to as operators. This bid was ultimately unsuccessful, however.