The company also announced that it will launch online casino operations in New Jersey by 2023. This is great news for casino fans in the two countries, as they will now have access to Novibet’s wide range of games.
Novibet Launch in Garden State
The iGaming developer, Novibet has been granted access to new markets with their multi-year market deal. The company will manage branded online sports betting and casino services in New Jersey for ten years as part of this agreement.
This makes Novibet acquire another US foothold after already having an operation Pennsylvania branch where they provide legitimate games such as blackjack or roulette alongside any other form permitted by law without actually being considered gambling itself but just have some elements associated which might attract people into investing more time/money.
The only barrier which blocks the launch of Novibet products in NJ and PA in 2023 is the regulatory approvals and licenses which have to be obtained soon.
George Athanasopoulos, Chief Executive Officer of Novibet, expresses his excitement about what the expansion could bring:
“The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy.”
“We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states,” he added.
Novibet Expansion in Mexico
The company has achieved another significant milestone in North America. Their contract with Mexico’s Big Bola Casinos will allow them to provide OSB and iGambling services as well as manage 20 land-based venues throughout that country on behalf of the Novibet brand name
The new website should launch this year generating revenue sharing between both companies for Novobiets’ portion within the Latin American gaming market valued at 1 billion dollars
Athanasopoulos also added that the company aims to adjust the offerings based on local demand to drive more engagement and build loyalty among the customers as they experience Novibet’s extensive gaming offerings.
“Our focus on ensuring our technology platform, product offerings, and customer engagement and retention initiatives are fully aligned and in synch with a local player, preferences have allowed us to enter new markets through our differentiated, engaging online gaming experience,” the CEO added.
Athanasopoulos also noted highlighted the strengths of Novibet products.
“We expect to replicate this success in the new North American markets we enter by remaining true to our operating disciplines and leveraging the proven popularity of our product offerings that feature more than 5,000 video slots, 220 live table games, and 180 progressive jackpot games from over 120 online content providers, as well as an innovative sports, betting offering following the receipt of required respective regulatory approvals.”