Rush Streat Interactive Rebranding
Rush Street Interactive, the company behind popular online gambling sites like PlaySugarHouse and BetRivers, has announced a rebranding effort that will see the PlaySugarHouse name replaced with BetRivers Online Casino and Sportsbook in New Jersey. According to company officials, the change is designed to lessen confusion between the two brands, which offer similar products and services.
The BetRivers name has already been adopted by Rush Street Interactive’s sports betting operations and may soon retire the SugarHouse brand, and the company plans to roll out the change across its other markets in the coming months.
However, the functionality of the app is just the same, with no changes in terms of the features. The name change is just to lessen the confusion and focuses on a single brand. Customers who have already signed up for accounts with PlaySugarHouse will be able to continue using them without any need to create new ones.
BetRivers Sports Betting App
BetRivers Sportsbook is now available in New Jersey! With the BetRivers app, you can place bets on your favorite sports teams, including football, basketball, baseball, and more. You can also participate in live betting, which allows you to bet on games as they are happening. Plus, with the BetRivers promotional code, you can receive a bonus when you sign up.
There is a promotion named “BetRivers Bonus Bash” to celebrate the name change in Garden State.
Some of the special features of BetRivers Online Casino and Sportsbook include:
- Prominent “House Special” for active BetRivers bet specials.
- User-friendly Interface
- Seeing other events which are taking place while watching a Live Stream.
- Real-time Odds update.
- Listing local teams in the navigation menu to make it simpler to bet on your favorite teams.
- The iRush program that is one of the easiest when it comes to registration and understanding the rules.
New Jersey Sports Betting
PlaySugarHouse app is one of the first sportsbooks in New Jersey and an Award-winning mobile operator. It was launched after PASPA was overturned last 2018. In fact, PlaySugarHous is already operational in Garden State since 2016 but without sports betting.
New Jersey is currently the top sports betting market in the US in terms of the handle. It already had a total of $28.5 billion amount wagers which resulted in adjusted revenue of $1.8 billion and $242 million in tax revenue for the state.
However, it is not prone to the summer season where there are inadequate sporting events to bet on. Its handle drops in the last three months after having an impressive first quarter. Reports show that June’s handle is $633 million while taxes collected drop to $4.9 million.