Michigan residents can now enjoy the all-new Lions Deluxe slot game, courtesy of BetMGM. This exciting new game is a joint venture between industry giants Entain and MGM Resorts International and offers players the chance to win some truly life-changing prizes.
BetMGM’s long-running partnership with Everi Holdings’ online gaming arm led to the creation of this exciting new game. The new game is now available in Michigan online casinos. Lions Deluxe is a five-reel slot game that features incredible graphics and sound effects that transport players to the African savanna. With its vibrant graphics and exciting gameplay, Lions Deluxe is sure to keep players entertained for hours on end!
BetMGM’s New Branded Slot
As the first official sports betting partner of the Detroit Lions, BetMGM utilized its branded slots to attract fans of the American football team. However, this came at a cost, as the purchase of branding rights increased the overall costs of the project.
Despite this, the move proved to be successful, as BetMGM was able to increase its market share in the Detroit area. In addition, the branded slots also helped to raise awareness of BetMGM’s online sports betting platform among Lions fans. As a result, the partnership between BetMGM and the Detroit Lions was a success, providing a boost to both brands.
In the United States, it is not uncommon to see sports teams with their logos emblazoned on casino slots. This intersection between sports and gambling is far more common in the US than in other parts of the world.
The Product Launch
Oliver Bartlett, BetMGM Director of Gaming said the following about the product launch:
“We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions-branded games.”
“BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”
David Lucchese, who is the EVP of Sales, Marketing, and Digital for Everi Holdings said:
“Our partnership with top-tier iGaming operator BetMGM has enabled the delivery of high-performing content across North America.”
“The Lions Deluxe slot game reinforces our commitment to providing gaming content to online players in Michigan, including our progressive jackpots that are featured in this exclusive Detroit Lions game.”